Survey Activities

Mercury Retail Services provides the most complete combination of survey services to supply retailers with the critical knowledge they need for peak performance in their stores. We provide valuable assessments relating to anything in-store in real time, so that response to the information can be timely and effective.

Market Research/Demographic Studies
“Knowing the customer” and “knowing the market” are basic tenets of every successful marketing endeavor. Mercury is experienced at collecting and analyzing customer demographics to define who the customers are, what they are buying, and what influences their purchasing decisions. Our comprehensive reporting allows retailers to create customer profiles that are accurate and actionable as well as identify important product trends.

Customized Audits
Different retailers have different needs when it comes to information. One may need to know how a particular promotion is working, another may want precise information about in-store traffic flow. Whatever the need, Mercury Retail Services captures and delivers the essential data that helps retailers enhance their businesses.

Inventory Services
Tracking inventory diligently is a must for every retailer. Mercury’s team employs the latest hand-held, product scanning technology to systematically collect current inventory information at the store level and instantly transmit the data for processing and action.

Mystery Shoppers
Through our mystery shopper program, Mercury provides our retail partners true competitive advantage with a powerful tool for evaluating the operations, employee, and customer aspects of their businesses. Our trained “mystery shoppers” deliver high-quality data that can be compiled and reported back to retailers quickly, giving them invaluable insights into the daily workings of their stores, winning practices, and key areas for improvement.

Price Auditing
Knowledge is power. With our wide network of personnel on the ground in many regions, Mercury provides retailers with that power in the form of valuable market intelligence: competitive chain retail pricing strategies; promotional pricing strategies in non-traditional COT retail categories; comprehensive retail strategy reviews of competitors; and more.